Hiroki Totoki, the President and CEO of Sony Mobile, said the company has no plans to exit the smartphone business. Totoki covered a wide range of topics during an interview with Arabian Business. He said the firm is working hard to turn its smartphone business around. By the end of 2016, Sony expects to reduce headcount by 20% and operating expenses by 30% to streamline the business and the product portfolio. Totoki said smartphones remain a vital part of the company. "Smartphones are completely connected to other devices, also connected to people's lives — deeply.
And the opportunity for diversification is huge. We're heading to the IoT era and have to produce a number of new categories of products in this world, otherwise we could meizu mx5 phone lose out on a very important business domain. In that sense we will never ever sell or exit from the current mobile business." Totoki said the company plans to respond to fierce competition from Chinese companies by developing new technologies to help its products stand out. Sony will also pay attention to providing a better experience through the software of its devices, too. Sony recently announced the Z3v for Verizon Wireless and the similar Z3+ for other markets.